"Architecture is not a final destination in time, it's a journey through life," Archibald says. "Hey dad, when can I become an architect?" says Archie, son of eternally-frustrated architect Archibald, an animated architect who rarely wins an argument. Together, these two visualization studios helped Zaha Hadid Architects come away with the project commission.ĪrchDaily spoke to three members of the team on that project - Saman Saffarian, a Lead Designer at Zaha Hadid Architects Karl Humpf, Director of International Bridges at Leonhardt, Andrä und Partner and Gonzalo Portabella, Architect and Managing Director at morean digital realities - about the role of visualization within architecture and where the field may be headed. Their recent work includes a video for the Danjiang Bridge Competition, in which morean provided a dramatic construction animation accompanied by atmospheric shots by another visualization company, Studio MIR. These visualizations can be geared toward clients, competitions or used as material for fundraising.
Take morean digital realities, for example, a visualization firm that works in conjunction with architects to create renderings and animations that help explain how a project will work. Luckily for us, there are firms out there that specialize in aiding that process. In this age of lightning fast response rate, it is more important than ever for architects to be able to provide clients with a clear idea of what is to be built. Sustainability and Performance in ArchitectureĪbove: The final presentation video for Zaha Hadid Architects' Danjiang Bridge entry, with construction sequences provided by morean digital realities and atmospheric shots provided by Studio MIR The Future of Architectural Visualization
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